Grøft offers seasonal, locally grown flowers with deep care for the climate and the biodiversity of the surrounding landscape. Delivered directly by bike from their small trust-based flower stand in the heart of Ry, Grøft blends aesthetics with environmental awareness.

The identity is inspired by the beauty found in overlooked spaces – roadside verges, pavement cracks, and the edge of a ditch. A harmonious mix of wild herbs and cultivated blooms – from queen anne’s lace to dahlias – forms the visual and conceptual foundation of Grøft’s world.

The visual identity is entirely hand-drawn in ink to emphasize tactility, imperfection, and a raw, organic feel that mirrors their commitment to nature and native flora.